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Services first
Clear call to action
What changed
A numbered header with an order button for every service.
Why it's easier
The offer and the action are on the first screen.
A long blog-style page turned into a clear services page — what you get, how much it costs, how to order.
An interior designer who works fully online had a services page that read like a blog: a biography first, services as two short lists, no prices and no order button. Clients kept emailing to ask about the basics.
UX/UI designer: an audit of the old page, research, a new structure, the design for desktop and mobile, and testing.
I rebuilt the page around the questions visitors arrive with: what is offered, what I get, how it works, how much it costs, why her and how to order.
Three services, each with its own header, steps, prices and order button. Four people walked through the design, and seven things they stumbled on were fixed before handoff.
The designer works fully online and offers technical drawings, plan reviews and online consultations, plus her own planning puzzle. Her page had grown into a long blog-like text, and clients kept emailing to ask what's included, how much it costs and how to start.
Each service with its own header, steps and an order button.
Prices, process and the answers clients kept asking for.
A calm, drawing-like look that fits the work itself.
The whole page from top to bottom, cut into four columns. Twelve pins mark what got in a visitor's way.
1
2
3
4
5
6
7
8
9
10
11
12
When should I contact a designer?
Can I still change the walls?
Can someone check it for mistakes?
The old order followed the designer's story. The new one answers what a visitor needs to know, in the order they ask it.
The same four columns as in the audit, now with the new design: three numbered services, each with what you get, the steps, the prices and reviews, then the designer, her puzzle, the order form and her work.
A numbered header with an order button for every service.
The offer and the action are on the first screen.
Seven tabs with icons, an example image and a short explanation.
An image answers “what will I get?”.
Five visible steps, and a note that everything happens by email.
Visitors see how remote work goes before they order.
Prices by flat size, switched in one click.
No email needed to know the cost.
Three typical cases, and a highlighted “SVARBU” note on what the review covers.
No wrong expectations.
A highlighted note, and the button in Lithuanian like the rest of the page (it used to say “VIEW MORE”).
No mixed messages.
A next step for every level of readiness: order buttons, a price list by email, an order form and the newsletter.
Ask, get prices or order — whatever fits.
Numbered service header. Easy to tell the services apart.
Drawing tab, opened. Seven options without a long list.
Steps. The whole order at a glance.
“!” note. Only for what's really important.
Size switch. One click changes every price.
Price table. Easy to scan, line by line.
“SVARBU” note. The scope, said before anyone orders.
Numbered cases. People find their own situation.
Floating consultation tab. Help is one click away, on every screen.
Order button. Outline on dark — one main action per block.
Two people building a house, one who had bought a flat and one with their own plan. Each got the same three tasks and talked through what they saw.
Icons alone don't explain it.
Labels under the tabs.
✓ FixedIs 60 m² the middle price?
Three clear size ranges.
✓ FixedDo I have to meet her?
An “everything by email” note.
✓ FixedDark blocks look like ads.
“01 / 02 / 03 paslauga” numbers.
✓ FixedWill she draw it or check it?
“SVARBU: review only”.
✓ FixedReviews are too long.
Carousels per service.
✓ FixedThe button covers text on my phone.
A smaller side tab on mobile.
✓ FixedTabs become a list, steps a timeline, carousels swipe, and buttons go full width.
